Working with multiple Google Accounts just got easier

I'm one of many that have multiple Google Accounts.  Some of them are personal, other work, school or related to projects I work on.  I don't have an exact count but I guess I have currently access to at least 6 different accounts.  Until now it has been a major pain using more than one of them at the same time.  I've tried multiple approaches such as running multiple browsers, such as Chrome and Firefox or Chrome and Chromium but I've always found that annoying.
Even though you can technically log into multiple accounts and switch between them it still doesn't work properly and even Google warns you when you log into your second account that it might not work for some of their domains.  Current example is Blogger.com :).
Add new user
There is finally a solution to this and it is a new but well hidden feature in Chrome.  Go to your wrench menu -> Settings and select "Add new user".  This user is a standalone browser session with plugins, browser sync and all the goodies you have come to know and love.
This means that multiple users is on par with browser sync as my favorite Google Chrome feature :)
Finally a screen shot of my setup.  One user for work, the other for my personal mail and pages.  You can switch between User sessions or simply windows and see which session you are in by the user selectable icon in the top right corner.

The only limitation I have found is that I can't user the same Google Account to sync my bookmarks across both sessions, but this is a restriction I'm willing to live with.